Concordia Seminary’s brand manual has been created to establish clear guidelines on the consistent use of the Seminary’s brand elements. This manual serves as an essential tool for those who work to effectively and joyfully communicate the Seminary’s mission.
For questions about information included within this manual or if you have questions about branding that are not addressed within, please contact Communications/Creative Services at 800-822-5287 or communications@csl.edu.
Core Elements
Logo
Horizontal
Stacked
Color
| Name | Swatch | Spot Color | CMYK | RGB | HEX |
|---|---|---|---|---|---|
| Green | COATED PMS 343 UNCOATED PMS 342 | COATED 98C 0M 72Y 61K UNCOATED 96C 7M 80Y 33K | 0R 88G 61B | #2D6044 | |
| Gold | COATED PMS 117 UNCOATED PMS 110 | COATED 0C 18M 100Y 15K UNCOATED 4C 17M 98Y 7K | 222R 180G 8B | #D7BE26 |
Typography
The preferred font families that have been selected to support the Seminary brand are Gotham and Minion Pro. Samples of the available fonts in these families are shown below. To maintain consistency, it is recommended to set all headlines and subheads in Gotham, and body copy in either Minion Pro or Gotham.
Gotham
Minion Pro
Alternate Font Families
If the preferred fonts families are not available, the alternate font families of Helvetica, Myriad Pro and Times New Roman may be used. Helvetica is also used in email communications.